In the digital age, the transition from traditional paper-based systems to digital solutions has become a paramount challenge for many organizations. Explore the journey of two Destination Marketing Organizations (DMOs) as they embarked on a transformative path, leaving behind the paper trail of visitor passes and embracing the efficiency and sustainability of digital alternatives. Discover the innovative strategies and benefits that emerged from this transition in our intriguing case study, "Leaving a Paper Trail: How Two DMOs Took Paper Passes Digital."