Culture can, at once, mean something really specific, but it’s also very broad in how people experience it. For travelers visiting one of the city’s with a Bandwango-powered culture pass, or something like it such as a Museum pass, access to culture from art to history, is instantly available via the ease of a mobile smartphone. Culture passes are one of the hottest ways that destinations are using Bandwango’s Destination Experience Engine (DXE) and it’s easy to see why. Take a look at just a few of the culture passes available now in the Bandwango network.
While Denver’s Mile High Culture Pass opens doors to venerable cultural institutions like the immersive Clyfford Still Museum, the beloved Denver Art Museum, Botanic Gardens and more, a unique and totally appropriate perk to the pass is the fact that pass holders can also get a sweet deal on Denver B-cycle, with a half-off savings of the city’s bike-sharing program. What’s better than an all-access pass to a city’s finest museums than a leisure bike ride between them? Sounds like the makings of the perfect weekend. And with this culture pass, that’s just the tip of the iceberg.
The nation’s 4th biggest city—a major cultural epicenter in its own right—really says it best on the description of their own pass. From the website: “Discover the Unexpected. From the awe-inspiring to the cutting edge, the interactive to the totally immersive, the museums of Houston’s museum district are more than the exhibits they house. They are centers of learning that inspire each and every visitor and uplift in countless ways. There may be no better way to explore the city, its history, and culture, and discover what’s in store for the future than with The Houston Museum Pass. Perfect for one, ideal for all. Bring the family and get lost in your curiosity.”
The Houston Museum Pass offers paid admission to a number of Houston’s hallmark cultural institutions like the Children’s Museum of Houston, the Czech Center Museum, the Buffalo Soldiers National Museum and more. It also offers perks and discounts at several of the venues, which are always an enticing add-on to make the culture pass more interesting and to encourage visitor spend at the attractions.
As a window to the Great American West, the museums of the Ft. Worth Family Museum Pass allow visitors to “explore world-renowned American and Western art, experience Cowboy history, dig for dinos and much more.”
From the Amon Carter Museum of American Art and the charming Sid Richardson Museum to the National Cowgirl Museum & Hall of Fame, the pass includes access to six different museums that cater to all ages, hence its name as the Family Museum Pass.
Pikes Peak is known as “America’s Mountain” but it inhabits a region that is so much more than its iconic landscape. Like many great destinations that boast a big, natural draw, the attractions and diversions are always fun to explore as well. Given that the Pikes Peak region is one of both historic and natural importance, a collection of relevant and interactive museums lends itself perfectly to a museum and culture pass. Which is exactly what they’ve done, only in a way that’s more a la carte compared to some other destinations. This highlights, again, just how flexible the platform is to design customized mobile passes to attractions in whatever combination you want.
At Pikes Peak Country Attractions, visitors can add on any admissions pass from the experiences menu for attractions like the Space Foundation Discovery Center, the ProRodeo Hall of Fame, the Miramont Castle Museum and more.
The gem of Southwestern Michigan, Grand Rapids is a charming river city with culture bigger than its size would suggest. The Culture Pass GR curates the best of Grand Rapids’ cultural attractions—and there are many—into a unique experience pass. In fact, the Culture Pass GR is probably the best way to explore the abundance of art and culture in Grand Rapids for visitors on foot, as many of the attractions are within walking distance from one to another. Established and iconic cultural institutions like the city’s venerable art museum, the Public Museum (pictured) and the Gerald R. Ford Presidential Library & Museum highlight what pass holders can look forward to visiting.
Hopefully these examples give a better idea on how a few Bandwango Cities are using the Destination Experience Engine to craft unique and cultural experiences in a way that compliment the city and make it easy for visitors to jump in, or long time locals to relish a night out. Many of these passes above offer variations of essentially the same pass for adults, seniors, military, children, or for 1-day, several-day, month or year-long increments. There’s no end to the ways these passes can be customized to various types of visitors or customers.
A Bandwango-powered Culture Pass isn’t only smart marketing for destinations, as it captures intelligent, useful data on usage, redemption and more, but it’s also incredibly easy and fun to use for travelers and locals alike. Culture Passes make great gifts and are a fantastic way to spend time alone or with friends and loved ones. Getting lost in a destination’s culture and coming out a more enriched person was never a bad idea. Facilitating that from a destination marketing standpoint seems to be not such a bad idea either.
