Let’s explore four key areas of marketing: owned media, paid media, earned media, and miscellaneous strategies. By following these high-level marketing strategies, you’ll be able to increase the reach and impact of your Bandwango mobile pass launch.
1. Organic Social Media:
Facebook: Regularly post engaging content about your mobile pass on your Facebook page to keep your audience informed and excited. Begin to leverage the pre-event hype.
Instagram: Create captivating reels showing the features and benefits your mobile pass provides. Reels are currently outperforming photos on Instagram, so prioritize this format.
2. Blogging:
Website Blog: Write a blog post on your website before the pass launch to capture your audience's attention. Follow up with another post once the pass is live to encourage immediate usage.
Guest Posting: Reach out to relevant blogs that post content related to your industry and offer to write a guest post about your Bandwango Pass. This can help expand your reach to new audiences and give them content for their blog.
3. Email Newsletter:
Pre-Launch: Send an email newsletter to your subscribers before the pass launch to build excitement and provide details about the upcoming release.
Launch Day: As soon as your Bandwango Pass launches, send another email newsletter encouraging recipients to start using their mobile passports right away.
4. Facebook Advertising: Focus on conversions and target the bottom of your funnel when running Facebook ads. This approach has proven to be the most effective for Bandwango pass advertising campaigns.
5. Pay-Per-Click (PPC) Advertising: Utilize PPC advertising platforms like Google Ads to reach potential customers actively searching for related keywords. Alternatively, you can run a display campaign if it is more relevant to your organization. When creating display ads for social media, ensure that the design is clean, uncluttered, and clearly communicates the value of your Banwango Pass.
6. Geofencing and Geoframing Ads: Use geofencing and geoframing ads to target users based on their location. This allows you to deliver targeted mobile ads to people in specific areas, such as city and zip code, increasing the likelihood of conversions.
7. Google Things to Do: List your Bandwango Pass on Google's "Things to Do" section and run paid ads to help increase visibility and attract users actively looking for local experiences.
8. User-Generated Content (UGC): Encourage your pass holders to share their experiences on social media using a designated hashtag. UGC serves as social proof and can inspire others to purchase your pass.
9. Press Release: Craft a press release highlighting the launch of your Bandwango Pass and its unique features. Distribute the release to relevant media outlets to gain coverage and exposure.
10. Influencer Engagement: Partner with influencers in your area to promote your pass. Influencers can create content showcasing the benefits and experiences that your pass provides, reaching a larger audience. — Ensure the influencer is within your pass’ niche or industry type.
11. Launch Event: Host a launch event to generate hype around your pass. Invite media, influencers, and potential pass holders to experience it live. — This can be digital or in-person! Do what works best for your audience.
12. In-Person Collateral: Post collateral materials around town, such as posters, flyers, rack cards, and window clings to raise awareness and encourage people to purchase or sign up for your pass.
13. Pass Holder Communication: Reach out to your pass holders through channels such as email, in-pass messaging, and text messages. Keep them engaged and informed about new offers, promotions, and updates to your pass.
14. In-Pass Advertising *BONUS*: Use the ability to place in-pass ads to promote other products, services, or experiences you offer. This allows you to cross-promote and drive additional revenue to your organization
When implementing a marketing strategy that encompasses owned media, paid media, earned media, and miscellaneous tactics, you can effectively promote your pass and drive sign ups and sales to your organization. Focus on creating engaging content, leveraging paid advertising channels, encouraging user-generated content, and building hype through events and partnerships. Once you have your marketing plan in place, you’re set up for success!
Looking for more tips and tricks on Bandwango pass marketing? Check out our other blog post on lead generation tips and tricks or reach out to your customer success specialist for specific information and marketing ideas for your pass!