The Power of Targeted Messaging and Passholder Engagement

Kaitlyn Eady  |  May 7th, 2024

As a Bandwango client, you already know the importance of creating unforgettable experiences for your passholders. But did you know that you can take your engagement to the next level with Bandwango's targeted messaging solutions? Messaging tools can help with passholder engagement, driving revenue, and building lasting loyalty for your pass and brand.

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The Magic of Text Messaging:

Text messaging is a game-changer when it comes to engaging your passholders. With the highest open rates among all communication channels, text messages ensure that your content stands out and gets noticed. This feature allows you to send perfectly timed, personalized messages directly to your passholders' phones, encouraging immediate engagement and driving them to action. Whether it's a special offer, an event reminder, or a simple "thank you" message, the opportunities are endless.

Expand Your Reach with Email and In-Feed Messaging:

While text messaging is effective, we know the importance of a multi-channel approach to reach your audience. That's why Bandwango offers complimentary email outreach and in-feed messaging within the pass. With email, you can share detailed information, offers, and important updates with your passholders. In-feed messaging creates a line of communication within the pass, creating the feeling of community and engagement without the need for external notifications – this would be perfect for general announcements.

Tailored Messages for Every Occasion:

Bandwango's messaging solutions allow you to customize your messages for every occasion. From prize draws and pass expiration reminders to celebrating first check-ins and encouraging visits to new locations, our platform allows you to create targeted, automated messages that are specific to your audience. Use holidays, merchant additions, and other special events to keep your passholders excited and engaged throughout the life of their pass.

Strategic Scheduling:

Timing is everything in the world of passholder engagement. With Bandwango, you can set up action-triggered alerts that automatically send messages based on passholder behavior, ensuring that your communications are always on time. Plan your messaging campaign around passholder activity and seasonal events to maintain your presence and build that long lasting relationship with your audience. Our scheduling tools make it easy to deliver the right message at the right time!

Ready to take your passholder engagement to the next level? Contact your Bandwango CSS today to learn more about our messaging solutions and how they can transform your pass’ experience. Let's create unforgettable experiences that keep your passholders coming back for more!