Bandwango, a technology platform that enables clients to curate free and paid experiences into digital passports, announced the launch of a new integration with Google, allowing destination marketing organizations and other communities within the Bandwango platform to show free ticket booking links directly on Google Search. This new functionality will help drive bookings by making it easy for users to click through and book tickets directly on supplier websites. Free ticket booking links mean that Bandwango partners can now show their offers to potential customers without needing to take part in paid advertising campaigns.
The integration of Google ‘Things to do’ is an added benefit to Bandwango clients, whose purpose in building experience passports on the technology platform is to connect their communities to their local businesses.
“This collaboration is an exciting opportunity that we’re now able to present to our clients. Our mission at Bandwango is to drive more than 10 million customers through the doors of local businesses and attractions by 2023 and this integration presents our community partners with the opportunity to make visitors and locals alike more aware of their offerings.”- Mo Parik, CEO of Bandwango
The first passes to be launched on the new integration will be paid attraction passes in key regions like Indianapolis, Tampa Bay and Salt Lake City and is expected to expand to other pass types and areas in the coming months.
Bandwango (bandwango.com) is a technology company based out of Murray, Utah with more than 300 Destination Marketing Organization (DMO), Convention & Visitor Bureau (CVB), and other clients across the United States and Canada. Bandwango’s signature product, the Destination Experience Engine (DXE), enables clients to curate free and paid experiences into passports, trails and marketplaces designed to deliver the best tickets, tours and savings to locals and visitors alike. DXE is an end-to-end solution that combines anywhere merchant and inventory management, redemption technology, white-labeled mobile web application delivery, customer service, managed accounting, and true economic impact data to provide a seamless solution to destination marketing organizations, associations and other industry partners.