Launch Parties Help Create Hype for Bandwango Trails

Erin Griss  |  August 24th, 2022

Success can be defined in many ways in regards to your Bandwango pass. Whether you are looking for first party data, sign-ups, or engagement with local businesses, one way to accomplish these goals is to throw a launch party. Below we will highlight important elements to consider when you are planning your party.

  1. Early Sign Up Capture
    1. Adding a form encouraging your community to sign up for the pass before it is live has been proven to drive additional sign ups. Having people sign up before the pass is live allows you to communicate with the future passholders and inform them about any launch parties or events hosted for the pass’ launch! Check out the information your organization needs to collect.
  2. Choose a business to host the party!
    1. Do you have a business that has shown a significant amount of interest in your new pass campaign? Maybe you want to highlight them in a way that will drive visitation and additional marketing through the launch party! Our clients have confirmed that the businesses that host launch parties have seen a significant influx in visitation. (Like metrobar from this case study.)
  3. Swag for Launch Party attendees
    1. Offering small prizes or a sweepstakes will help drive visitation to your launch party. A limited sticker or an entry-to-win a grand prize is a great example of this! This is a great way to encourage pass users to post photos on social media and collect UGC to promote your pass.
Lebanon Valley Launch Party

Examples of Successful Launch Parties:

NoMa BID Metropolitan Beer Trail

(Check out the case study here!)

  • Early Sign Up Capture on landing page
  • Launch Party at Metro Bar DC on launch day
  • 5K Beer Trail Run on launch day
    • Limited edition stickers were available while supplies lasted at the seven businesses included on the pass
    • Stickers were passed out in addition to the T-shirts earned by checking in to the 7 businesses

“The passholders we heard from spoke very highly of their experience: they had fun, loved all the bars, and loved the t-shirt prize! We could not have done this campaign without Bandwango’s technology! Bandwango provided a customer-friendly solution that was fun and easy to use.” - Leah Ben, Senior Marketing Associate at NOMA

Explore Elk Grove Bobalicious Challenge

  • Early Sign Up Capture on landing page
  • Launch party at Trustea
  • Free stickers at the event and hosted a giveaway so people who attended could win a Boba-Licious basket with $5 gift cards to each of the participating locations

“We had a great turnout at the launch event. Trustea (a smaller boba shop) jumped to one of the most redeemed locations this weekend, which really supported their business. At the event, we gave away free stickers and showed examples of the prizes passholders could win with the challenge.” - Audrey Yeung, Marketing and Event Manager, Explore Elk Grove

Visit Lebanon Valley Libations Trail

  • Spring Libations Trail was kicked off at Warehouse 435 in Lebanon, PA. The former cigar factory was transformed into a distillery, and is now a wedding and special event venue.
  • All of the brewers provided free samples and were on-site selling full glasses of beer. Food trucks also provided snacks for the crowd, including chili and local beer pretzels for free.
  • Staff assisted people as they downloaded the Libations Trail on their phones and got them started on their journey.
  • Visit Lebanon is kicking off the Fall Libations Trail at the CLA Music & Brew Fest happening in Downtown Lebanon! At this event, people can taste free samples or purchase a glass of special Oktoberfest brews and products from local brewers. There will also be live music and food trucks!

“We had a great turnout , in spite of the non-stop downpour of rain all day. The event was held on a Thirsty Thursday from 4-7pm. We had two local musicians playing and hosted a constant crowd of 250- 300 people throughout the night.” - Jennifer C. Kuzo, President, Visit Lebanon Valley