Clients who sign on to work with Bandwango now have an expected launch time of 60 days. Believe it or not, that puts us right at the beginning of October. By launching a paid passport now, destinations and associations can leverage their paid passport as a revenue driver and future travel incentive in the fall and winter shoulder seasons. The secret? Gifting campaigns for paid passes!
Most importantly, according to a study quoted in this article by the New York Times in 2019, in 2018, only 17% of people surveyed said that experience gifts were better than tangible ones. However, in 2019, this percentage rose to an impressive 50% of people who said they preferred experiences over tangible gifts.
Visit Houston launches a robust gifting campaign every year in order to entice locals and visitors to gift experiences and plan their future visits. Last year, their campaign included local influencer engagement, digital banner ads, native placements and a paid Facebook campaign.
The campaign resulted in 263 gifted experiences from November 11, 2019 – January 6, 2020.
Back-end functionality makes launching Bandwango gifting campaigns for paid passes easy and trackable. Here are a few different ways our clients have used our tools to make campaigns successful.
Bandwango’s DXM is a resource available to all clients! Our experienced marketers are happy to strategize with your team or agency based on best practices and past client experience. To learn more about DXM click here or contact Emilie Harris at firstname.lastname@example.org.